I think the "What Will You Celebrate?" campaign is a great idea. It's always great to get something from Disney. Now this time no one will go without getting something, like in the Years of Millions of Dreams where select people got things. Now we get a free day ($75 worth) in either resort. If you have an annual pass you get the worth of the one day in a gift card or other choices. Can't wait to see what else they have in store for us this year.